Over the course of the past six blog posts we’ve talked about the importance of consistency and how it can help you grow your traffic, your subscribers, your customers, your product catalogue and most importantly your income. Now it’s time to bring it all together and create a daily, weekly, and monthly routine that will keep you on track to continue to grow your business. 

Any online business can be broken down into three different areas that need your effort and attention. They are traffic, list, and offer. You need visitors to your website. Then you need to convert those visitors into subscribers. Finally, you need to make those subscribers an offer so you can make money. Keep this in mind as you build your routine. 

Do something every single day to send more traffic your way. This could be content marketing. It could be social media. It could be tweaking your SEO. Or it could be paid ads. Start by making a master list of things you can do to get more traffic. Pick things you can quickly do and rotate through one or more of them on a daily basis. Things that take a bit longer should become part of your weekly and monthly routine. For example, you may choose to learn how to run Facebook ads this month as one of your bigger projects. The most important part is to do things consistently to drive more traffic to your website. 

Next, think about what you can do to get more subscribers. Adding an opt-in box to your latest blog post is a quick task that could go on your daily to-do list. Setting up a new opt-in funnel with a fresh lead magnet may make a great weekly project. Writing a book to tap into a new market via Amazon would be more of a project that takes a month or more. Come up with a variety of different things you can try, tweak, and do more to grow your list consistently. 

Last but not least, you’ve got to make an offer. This could be something evergreen like crafting a new autoresponder email for your flagship product. It could be a daily task of running and tweaking ads. Or it could be a free SEO and social media campaign that you work on for a few weeks. Make a list of what you can do to get your offers in front of fresh eyeballs and get to work. And don’t forget to set aside some time each week to work on the next paid product as well. 

Keep chipping away and continuing to build and fine-tune your routine. Your consistent efforts will start to pay off and more importantly, they will begin to compound as you get more traffic, grow your list by leaps and bounds, and add more products each new customer may be interested in. Keep at it. Consistency is the key to long-term profit. 

Let’s speak about money for a moment. Let’s speak about how you make money from your web assets, first. You may do it by running advertisements, generating affiliate sales, or selling your own merchandise, which is my personal preference. Those are the products we’ll be discussing today. More specific, we’ll talk about how to consistently create information products. Why information products? Because you create them once and sell them several times. There is no supply line, storage, or overhead. It’s virtually pure profit when you make a sale.

I’m going to let you in on a little secret that took me a time to figure out when I first started out. It is far easier to sell a second product to an existing client than it is to attract a new consumer. It’s even simpler to encourage people to buy the third, fourth, and fifth one. You get the message. That’s because you’ve already worked hard to earn this person’s trust, and if you’ve done your job correctly, the first thing they bought from you is already helping them solve their problem. That is the essence of information goods. Putting an issue to rest. Consider where your clients are and what they need to do next while developing your next product. What is the next issue they will experience, and how can you assist them in resolving it?

Your first product may be an eBook or a course on how to set up a WordPress site, for example. Following that, your customers may need to learn how to create content that appeals to their target audience. Following that, they must learn about traffic, list building, and effective social media marketing. Each of them might be a new information product or piece of content for your premium membership website.

It’s essential to get your items out on a regular basis once you’ve decided what type of products you want to create. You want your existing customers to be able to purchase a new product. Of course, you’ll attract new customers along the way who will buy not only the new item you’ve released, but also some of the other products and courses you have available.

Begin by making a list of the products you intend to make. Estimate how long it will take you to develop the product and all of the supporting infrastructure, such as a sales website, a download page, autoresponders and solo emails to advertise it, a promotion calendar, and so on. Make a list of everything that has to be done before launching this new product. Then get down to business. Every day, grind away at it and keep working toward each of these new product releases, tweaking your schedule if necessary.

It’s likely that you’ll be the only one working on this product creation at first. Perhaps you’re outsourcing the visuals. To minimize delays, put it on the calendar and speak with your graphic designer as soon as possible. You may decide to outsource some of the product creation as time goes on. Perhaps you’ve decided to hire an editor to proofread your work. Alternatively, you may hire a virtual assistant to assist with setup, infrastructure, and customer service. You may even engage some experts to develop these items for you in the future. As your team grows, it’s even more crucial to have a strategy in place so that new products may be released on a regular basis.

For your online business, you should already have some pretty basic funnels set up. Let’s briefly explain what a funnel is when it relates to your website to make sure we’re all on the same page. It’s a means for others to get a sense of what you’ve got to offer. This might range from reading your blog to joining your email list, receiving a series of emails, and obtaining a promotional offer for one of your products or services. That’s a basic funnel, and I’m sure you’ve already had it set up.

While this is a good start, it should not be your exclusive funnel. Any company’s objective is to keep coming up with fresh strategies to attract and engage more potential consumers. This may need the creation of multiple new opt-in offers. It could entail distributing a monthly or weekly newsletter. It should always imply the creation of new items or the extension of current ones. It might also imply providing affiliate offers. 

Funnels are fantastic, and there are never enough of them. To begin with, things change. You learn more about your subject matter and have more or even better information to provide to your audience as links break, you find better deals, and you learn more about your subject matter and have more or even better information to show to your audience. That’s why it’s a good idea to periodically analyze your existing funnels, updating, amending, and correcting them as necessary.

Testing and optimizing your funnels is also a good idea. For example, you may compare the conversion rates of two different lead magnets. To see which product you should present to your subscribers at what time, do a test. To boost your total conversions, open rates, and click-through rates, tweak and test. Your sales pages should be split-tested… When it comes to funnel testing and tracking, the sky is the limit. The goal will always be the same: attempt to improve on what you’ve done previously. You’ll see significant gains over time, which will result in a higher bottom line. You should set aside some time each week to concentrate on developing and creating new funnels in addition to optimizing your existing ones. This might imply that you add a couple of new autoresponder emails to your first funnel this week. It may also mean building a fresh lead magnet next week that targets a little different audience. The most crucial thing is that you work on your funnels on a weekly basis. Consistency is essential here, as it is in so many other aspects of your online business. You can build, expand, and optimize your funnels by doing a little bit each week.