Speakers: Deeneka Beach-Phelps, ShaChena Gibbs, Rasheta Mixon, Shana Asby, Debbie Mixon and Twanna Evans (Host)

Over the course of the past six blog posts we’ve talked about the importance of consistency and how it can help you grow your traffic, your subscribers, your customers, your product catalogue and most importantly your income. Now it’s time to bring it all together and create a daily, weekly, and monthly routine that will keep you on track to continue to grow your business. 

Any online business can be broken down into three different areas that need your effort and attention. They are traffic, list, and offer. You need visitors to your website. Then you need to convert those visitors into subscribers. Finally, you need to make those subscribers an offer so you can make money. Keep this in mind as you build your routine. 

Do something every single day to send more traffic your way. This could be content marketing. It could be social media. It could be tweaking your SEO. Or it could be paid ads. Start by making a master list of things you can do to get more traffic. Pick things you can quickly do and rotate through one or more of them on a daily basis. Things that take a bit longer should become part of your weekly and monthly routine. For example, you may choose to learn how to run Facebook ads this month as one of your bigger projects. The most important part is to do things consistently to drive more traffic to your website. 

Next, think about what you can do to get more subscribers. Adding an opt-in box to your latest blog post is a quick task that could go on your daily to-do list. Setting up a new opt-in funnel with a fresh lead magnet may make a great weekly project. Writing a book to tap into a new market via Amazon would be more of a project that takes a month or more. Come up with a variety of different things you can try, tweak, and do more to grow your list consistently. 

Last but not least, you’ve got to make an offer. This could be something evergreen like crafting a new autoresponder email for your flagship product. It could be a daily task of running and tweaking ads. Or it could be a free SEO and social media campaign that you work on for a few weeks. Make a list of what you can do to get your offers in front of fresh eyeballs and get to work. And don’t forget to set aside some time each week to work on the next paid product as well. 

Keep chipping away and continuing to build and fine-tune your routine. Your consistent efforts will start to pay off and more importantly, they will begin to compound as you get more traffic, grow your list by leaps and bounds, and add more products each new customer may be interested in. Keep at it. Consistency is the key to long-term profit. 

Let’s speak about money for a moment. Let’s speak about how you make money from your web assets, first. You may do it by running advertisements, generating affiliate sales, or selling your own merchandise, which is my personal preference. Those are the products we’ll be discussing today. More specific, we’ll talk about how to consistently create information products. Why information products? Because you create them once and sell them several times. There is no supply line, storage, or overhead. It’s virtually pure profit when you make a sale.

I’m going to let you in on a little secret that took me a time to figure out when I first started out. It is far easier to sell a second product to an existing client than it is to attract a new consumer. It’s even simpler to encourage people to buy the third, fourth, and fifth one. You get the message. That’s because you’ve already worked hard to earn this person’s trust, and if you’ve done your job correctly, the first thing they bought from you is already helping them solve their problem. That is the essence of information goods. Putting an issue to rest. Consider where your clients are and what they need to do next while developing your next product. What is the next issue they will experience, and how can you assist them in resolving it?

Your first product may be an eBook or a course on how to set up a WordPress site, for example. Following that, your customers may need to learn how to create content that appeals to their target audience. Following that, they must learn about traffic, list building, and effective social media marketing. Each of them might be a new information product or piece of content for your premium membership website.

It’s essential to get your items out on a regular basis once you’ve decided what type of products you want to create. You want your existing customers to be able to purchase a new product. Of course, you’ll attract new customers along the way who will buy not only the new item you’ve released, but also some of the other products and courses you have available.

Begin by making a list of the products you intend to make. Estimate how long it will take you to develop the product and all of the supporting infrastructure, such as a sales website, a download page, autoresponders and solo emails to advertise it, a promotion calendar, and so on. Make a list of everything that has to be done before launching this new product. Then get down to business. Every day, grind away at it and keep working toward each of these new product releases, tweaking your schedule if necessary.

It’s likely that you’ll be the only one working on this product creation at first. Perhaps you’re outsourcing the visuals. To minimize delays, put it on the calendar and speak with your graphic designer as soon as possible. You may decide to outsource some of the product creation as time goes on. Perhaps you’ve decided to hire an editor to proofread your work. Alternatively, you may hire a virtual assistant to assist with setup, infrastructure, and customer service. You may even engage some experts to develop these items for you in the future. As your team grows, it’s even more crucial to have a strategy in place so that new products may be released on a regular basis.

For your online business, you should already have some pretty basic funnels set up. Let’s briefly explain what a funnel is when it relates to your website to make sure we’re all on the same page. It’s a means for others to get a sense of what you’ve got to offer. This might range from reading your blog to joining your email list, receiving a series of emails, and obtaining a promotional offer for one of your products or services. That’s a basic funnel, and I’m sure you’ve already had it set up.

While this is a good start, it should not be your exclusive funnel. Any company’s objective is to keep coming up with fresh strategies to attract and engage more potential consumers. This may need the creation of multiple new opt-in offers. It could entail distributing a monthly or weekly newsletter. It should always imply the creation of new items or the extension of current ones. It might also imply providing affiliate offers. 

Funnels are fantastic, and there are never enough of them. To begin with, things change. You learn more about your subject matter and have more or even better information to provide to your audience as links break, you find better deals, and you learn more about your subject matter and have more or even better information to show to your audience. That’s why it’s a good idea to periodically analyze your existing funnels, updating, amending, and correcting them as necessary.

Testing and optimizing your funnels is also a good idea. For example, you may compare the conversion rates of two different lead magnets. To see which product you should present to your subscribers at what time, do a test. To boost your total conversions, open rates, and click-through rates, tweak and test. Your sales pages should be split-tested… When it comes to funnel testing and tracking, the sky is the limit. The goal will always be the same: attempt to improve on what you’ve done previously. You’ll see significant gains over time, which will result in a higher bottom line. You should set aside some time each week to concentrate on developing and creating new funnels in addition to optimizing your existing ones. This might imply that you add a couple of new autoresponder emails to your first funnel this week. It may also mean building a fresh lead magnet next week that targets a little different audience. The most crucial thing is that you work on your funnels on a weekly basis. Consistency is essential here, as it is in so many other aspects of your online business. You can build, expand, and optimize your funnels by doing a little bit each week.

Is social media proving to be difficult for you? You’re either too busy to publish and participate on a regular basis, or you’re frustrated because you’re not receiving the results you want. I understand. Your page isn’t gaining a lot of new followers. When you publish anything on Facebook, for example, just a small percentage of people see it. It might be discouraging to feel as if you have to pay to play by purchasing advertisements in order for your content to be viewed. To be honest, that isn’t the case. However, your audience’s ability to rely on you and your consistency may help you expand your reach on any social media site.

Another vital point is to conduct some research before diving in and investing a lot of time and effort on each site. Where do your friends gather in groups? What type of media does your tribe prefer to consume? If you operate a home organization blog, for example, you must be on Pinterest, and depending on your specialty, you may also want to have a Facebook presence, perhaps a group, and even a YouTube channel. If you’re into fashion, you should be on Instagram… Before you begin, do your homework and try your best to figure out where you want to go.

It’s time to create a publishing plan once you’ve chosen which sites are right for you. Keep in mind that consistency is essential. It’s preferable to do fewer posts and distribute them more frequently than to overdo it and burn out. Begin by writing down a conservative amount that you’re comfortable with across all platforms. For example, every other week, you could do 10 tweets, 20 pins, 5 Facebook posts, two Facebook Live video, and a new YouTube video. Don’t be intimidated. One piece of material may be repurposed for each platform.

Once you’ve created your plan, use a calendar to schedule the actual material. You may use Google Calendar or a notepad to keep track of things. The ability to keep organized is essential. Having your social media objectives written out makes it easier to guarantee that they are completed and shared on a regular basis. How far in advance should you plan? That is all up to you. Go for it if you want to plan in large chunks every few months. Once a week, if you wish to be more spontaneous, do it. Experiment with various time frames to find out what works best for you. It’s simple and quick to stay on top of social media when you know what you’ll be writing about and have the content and photos ready ahead of time. It’s simple to stay on top of social media when you know what you’ll be writing about and have the content and photos ready ahead of time. Remember to set aside time for random posts.

Need to create graphics for your social media? Try Canva

Take a look at some of the scheduling tools available to save even more time and make social media content more hands-off. Buffer App, Hootsuite, MeetEdgar, PostPlanner, and Tailwind are just a few examples (for Pinterest). Facebook offers its own built-in scheduling feature. You may use them to schedule posts so that you don’t have to enter into your social media accounts every day. Instead, set aside time once or twice a week to complete the majority of your tasks. Then, during the day/week, check in on your phone or computer to reply to comments, etc. When it comes to being consistent on social media and creating an engaged following, becoming organized and working out a method that works for you may be a game changer. When those primary postings are scheduled, you may come in and interact and post in real time as time allows.

Do you have an email list of subscribers that you’re trying to build? Do you send them emails on a regular basis? How frequently do you send out emails to your list? Do you create a newsletter for your current subscribers once a month? Or are you waiting for a particular amount of subscribers before you begin mailing? Or do you say something like, “I don’t want to send too many emails.” If that’s the case, I believe you’re making a tremendous mistake.

Mailing lists only function if you utilize them to communicate with your subscribers on a regular basis. They will forget about you or lose interest if you wait too long. They will unsubscribe or, worse, designate your emails as spam if you are no longer relevant or valuable to them. Yes, even if they have opted in to receive it. People tend to forget. It is your responsibility to keep reminding them that you have vital information. And you accomplish this by sending them emails on a regular basis.

For most people, sending an email once a week is a decent place to start. Major brands, after all, may send emails three times every day. Start there if you’re not already sending out email communications to your subscribers on a regular basis. Set out an hour once a week to prepare and plan your emails. This is a fantastic moment to reintroduce yourself to your subscribers if you haven’t communicated with them in a long time. Send a note to your readers to let them know what to anticipate. It’s all about creating and satisfying expectations when it comes to mailing lists. Tell them you’re happy to get started and that you’ll have some interesting and useful information to share with them each week. Set a day and time if possible, and advise them to keep a look out for your emails. Your open rates will improve dramatically as a result of this. You might, for instance, advise them to expect a fresh communication from you every Monday morning. Then follow through on your pledge.

Meeting the expectations of the target audience fosters trust. Not only will your subscribers be more inclined to open and read your emails, but they will also have greater faith in you if you make an offer or a recommendation. That implies more clicks and purchases on your affiliate links, as well as improved conversions on your own product offerings. Stay in touch with your target audience on a regular basis via email to build that relationship and take folks from prospect to customer, and finally to enthusiastic fan.

And here’s a bonus tip for you. Request that your readers share your work with their friends and family. Invite them to share your opt-in page from time to time, or even encourage them to send one of your emails to individuals they know who might be interested in the subject. Keep things basic and avoid going overboard. When you enlist the aid of current readers, you’ll be astonished at how rapidly your subscription list grows.

Commit to an email schedule to get started. Begin with a weekly schedule and stick to it for a few months. Use your autoresponder service’s email scheduling options to ensure that it happens, even if life gets in the way. Don’t let a problem go unnoticed, and focus on establishing a reputation for being dependable and consistent, and watch what occurs. I believe you will enjoy watching your company flourish.

Do you want your readers to keep coming back? How about increasing the number of visitors to your website? In order to succeed in business, you must be consistent. When it comes to your website or blog, consistency will start to pay off quickly. Consistently publishing new content benefits both your readers and search engines. Both will reward you for your efforts in their own unique ways. Let’s take a closer look.

Starting with site development, you may receive free search engine traffic for your company. Isn’t it true that we’d all like Google to deliver us as many new prospective clients as possible? They, in turn, seek to provide their consumers the most recent and accurate information possible. Who exactly are their clients? Of course, those who use a search engine to find something. And it is the responsibility of the search engine firm to guarantee that the best possible result is delivered. What does this have to do with you and your ability to maintain consistency? What a great question!

You show the search engines that you are up to date and relevant when you update your site on a regular basis. This isn’t an article or blog post from a ten-year-old website that may be out of date. Because this is something you’re actively working on, search engines will give you a better ranking than inactive sites. Of course, there are numerous other factors that influence ranking, but the most straightforward way to improve your SEO is to produce consistent content.

It’s critical to have a healthy relationship with your readers. Consider the last time you used a Google search to find a new blog or website. You liked the information, if the content was current or true, but you were probably a long way from buying from this site or even giving them your email address. However, if you were curious enough to look around, you could have gotten intrigued enough to bookmark the site, or at the very least keep it in mind for when you come across it again.

When you update your website on a regular basis, you’re teaching your users to return for more. You’re establishing credibility. They’ll develop a habit of frequent visits and reading. Of course, this isn’t going to happen for everyone who visits your website, and that’s fine. You want to reach out to your ideal target audience, people who are really interested in what you have to say. You’ll capture their interest by blogging on a regular basis, and as they read and interact with you on your blog, they’ll become closer to being a subscriber, and eventually a client.

Of course, all of the information you’re continuously creating is out there, drawing new visitors via search engines, social media, and other people sharing links to your great content. That is why, in order to continue to develop, you must publish on a regular basis. You’re also establishing yourself (or your company) as an expert on the subject.

Would you like to be more productive in your day? Getting more stuff done and knowing you are making progress is satisfying at the end of the day. It’s time to change your daily habits to make your business more profitable. That is the goal of starting your business after all. Many may believe you have to make some big leaps to begin having success. But here’s the big secret. It doesn’t have to be that way. If you focus on consistency you will begin to make progress every single day that will increase your chances of success.

Think back on the parable of the turtle and the hare. There’s a lot of truth in that old story and it applies to all areas of your life, including your business. Yes, you can go all out and get a lot of work done all at once. Or you can break down your task and do a few things each day leading up to your deadline. For example, you may put long and hard hours in for a week or two to prepare for a new product launch, or when you’re first setting up your website. I know I’ve been there before. However, this method can cause burn out.

Burnout can cause serious health issues. Most entrepreneurs and small business owners have experienced it and it can take a long time to get over it. A much better method is small task each day that allows you to be consistent. If you make an effort to get something done every single day, you’ll make a lot of progress overtime. Over the course of a year, you will go further and your business will grow more than if you overdo it and then go into a slump because you have no energy for anything else.

Remember, slow and steady wins the race. It’s much easier to motivate yourself to get something done that takes thirty minutes and to do it every day, than something that takes you hours and you forget about the other task in your life that needs to get done. Instead, keep it easy, make it fun, and get into the habit of doing it each and every day. In the long run, you’ll get a lot more done if you put in half an hour per day, six days a week, than working for two or more hours once or twice a week.

Habit is one way how consistency can help you grow your business. But there’s something else that will work in your favor when you start to put in a small bit of effort every day. You will start to build momentum that will carry you much further than you would have gotten otherwise. More on that in a future blog post.

I encourage you to shift your mindset towards a focus on consistency that will allow you to continue growing, expanding, and most importantly moving the business in the right direction when it comes to your bottom line.

I.AM.SHE Podcast & The Artist Exchange Brand is a dedicated to supporting artists, entrepreneus and the communities they represent. We are dedicated to helping individuals tell their story and expose the gifts and talents that make them unique. We are a for profit arts and education company that is deeply rooted in the belief that art and artist can save lives. Our content here or YouTube is both entertaining and informative. Be Our Guest & Let Us Support You !

ShaChena Gibbs is a serial entrepreneur, business strategist and author who has a missin to impact women worldwide to become successful entrepreneurs who can provide for their families. ShaChena is the Founder of Real Sisters Rising Women Business Association, The CEO System Publishing, and The SLG Agency & Co.. She is also the Board President for Pure At Heart Foundation. Learn more about Ms. Gibbs at www.shachenagibbs.com

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