Is social media proving to be difficult for you? You’re either too busy to publish and participate on a regular basis, or you’re frustrated because you’re not receiving the results you want. I understand. Your page isn’t gaining a lot of new followers. When you publish anything on Facebook, for example, just a small percentage of people see it. It might be discouraging to feel as if you have to pay to play by purchasing advertisements in order for your content to be viewed. To be honest, that isn’t the case. However, your audience’s ability to rely on you and your consistency may help you expand your reach on any social media site.

Another vital point is to conduct some research before diving in and investing a lot of time and effort on each site. Where do your friends gather in groups? What type of media does your tribe prefer to consume? If you operate a home organization blog, for example, you must be on Pinterest, and depending on your specialty, you may also want to have a Facebook presence, perhaps a group, and even a YouTube channel. If you’re into fashion, you should be on Instagram… Before you begin, do your homework and try your best to figure out where you want to go.

It’s time to create a publishing plan once you’ve chosen which sites are right for you. Keep in mind that consistency is essential. It’s preferable to do fewer posts and distribute them more frequently than to overdo it and burn out. Begin by writing down a conservative amount that you’re comfortable with across all platforms. For example, every other week, you could do 10 tweets, 20 pins, 5 Facebook posts, two Facebook Live video, and a new YouTube video. Don’t be intimidated. One piece of material may be repurposed for each platform.

Once you’ve created your plan, use a calendar to schedule the actual material. You may use Google Calendar or a notepad to keep track of things. The ability to keep organized is essential. Having your social media objectives written out makes it easier to guarantee that they are completed and shared on a regular basis. How far in advance should you plan? That is all up to you. Go for it if you want to plan in large chunks every few months. Once a week, if you wish to be more spontaneous, do it. Experiment with various time frames to find out what works best for you. It’s simple and quick to stay on top of social media when you know what you’ll be writing about and have the content and photos ready ahead of time. It’s simple to stay on top of social media when you know what you’ll be writing about and have the content and photos ready ahead of time. Remember to set aside time for random posts.

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Take a look at some of the scheduling tools available to save even more time and make social media content more hands-off. Buffer App, Hootsuite, MeetEdgar, PostPlanner, and Tailwind are just a few examples (for Pinterest). Facebook offers its own built-in scheduling feature. You may use them to schedule posts so that you don’t have to enter into your social media accounts every day. Instead, set aside time once or twice a week to complete the majority of your tasks. Then, during the day/week, check in on your phone or computer to reply to comments, etc. When it comes to being consistent on social media and creating an engaged following, becoming organized and working out a method that works for you may be a game changer. When those primary postings are scheduled, you may come in and interact and post in real time as time allows.