Let’s speak about money for a moment. Let’s speak about how you make money from your web assets, first. You may do it by running advertisements, generating affiliate sales, or selling your own merchandise, which is my personal preference. Those are the products we’ll be discussing today. More specific, we’ll talk about how to consistently create information products. Why information products? Because you create them once and sell them several times. There is no supply line, storage, or overhead. It’s virtually pure profit when you make a sale.
I’m going to let you in on a little secret that took me a time to figure out when I first started out. It is far easier to sell a second product to an existing client than it is to attract a new consumer. It’s even simpler to encourage people to buy the third, fourth, and fifth one. You get the message. That’s because you’ve already worked hard to earn this person’s trust, and if you’ve done your job correctly, the first thing they bought from you is already helping them solve their problem. That is the essence of information goods. Putting an issue to rest. Consider where your clients are and what they need to do next while developing your next product. What is the next issue they will experience, and how can you assist them in resolving it?
Your first product may be an eBook or a course on how to set up a WordPress site, for example. Following that, your customers may need to learn how to create content that appeals to their target audience. Following that, they must learn about traffic, list building, and effective social media marketing. Each of them might be a new information product or piece of content for your premium membership website.
It’s essential to get your items out on a regular basis once you’ve decided what type of products you want to create. You want your existing customers to be able to purchase a new product. Of course, you’ll attract new customers along the way who will buy not only the new item you’ve released, but also some of the other products and courses you have available.
Begin by making a list of the products you intend to make. Estimate how long it will take you to develop the product and all of the supporting infrastructure, such as a sales website, a download page, autoresponders and solo emails to advertise it, a promotion calendar, and so on. Make a list of everything that has to be done before launching this new product. Then get down to business. Every day, grind away at it and keep working toward each of these new product releases, tweaking your schedule if necessary.
It’s likely that you’ll be the only one working on this product creation at first. Perhaps you’re outsourcing the visuals. To minimize delays, put it on the calendar and speak with your graphic designer as soon as possible. You may decide to outsource some of the product creation as time goes on. Perhaps you’ve decided to hire an editor to proofread your work. Alternatively, you may hire a virtual assistant to assist with setup, infrastructure, and customer service. You may even engage some experts to develop these items for you in the future. As your team grows, it’s even more crucial to have a strategy in place so that new products may be released on a regular basis.